How Design Theory Collectively Makes a Brand: Lessons from Local Lok

In an age of Pinterest boards and Instagrammable cafes, it’s easy to mimic aesthetics. What’s not easy? Capturing essence. At mM Hospitality, we’ve seen this firsthand. Our in-house property, Local Lok in Varanasi, has inspired many lookalikes, but none that truly capture our essence. That’s because our brand wasn’t built by trends. It was shaped […]

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