Checking In on a New Era: Why Hotels Are Becoming the Next Big Opportunity Category?
For years, hotels lived quietly inside the “travel & expenses” bucket — transactional, reactive, and almost never managed with the kind of rigor other categories deserve. That’s changing fast. As corporate travel rebounds to pre-pandemic highs, hotels are evolving into strategic partners, equipped with dynamic pricing models, loyalty ecosystems, and corporate programs that reward organizations […]
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